NBC Tackles Nation for A Loss of Views

With the NFL Season underway NBC yet again dominates Sunday night television, leaving other national powerhouses in the dust.

Premiers Fall Short to Giants v. Eagles

NBC captured 1st place in this Sunday's ratings with 6.4% of adults ages 18-49, a network share of 16%, and with an overall viewership totaling more than 16.5 million viewers.  This upset all of Sunday's season premiers -- but namely CBS's "The Amazing Race" which had its lowest ever season premier ratings this past weekend at a meager 2.5%.  As it is easy enough to assume that the NFL season effects viewer ratings for shows that normally take place on Sundays and Monday Nights, why would shows ever chose to have a spot on television for a Sunday or Monday Night?

NBC, CBS, FOX watched by more than 10% of Americans on Sundays

Together, NBC, CBS, and FOX, all stations which broadcast NFL games on Sundays, rack up views from more than 38 million Americans each Sunday during the football regular season.  This viewership allows for advertisements to reach about 12% of the American public -- these ads can profit not only revenue for sponsoring companies, but also can boost popularity for network programming such as "Survivor", "The Mentalist", "NCIS", or "The Amazing Race". Of course the allegiance to playing NFL games can negatively adjust not only ratings but also the more volatile measure of Share, but there is also hope that, after the games, people will elect to continue watching regularly scheduled prime time tv like "60 Minutes" and "The Simpsons"